Monday, October 27, 2008
Crowdsourcing, by Jeff Howe and Kirby Heyborne
This audiobook came from Overdrive Audio via the Alachua County Library's website. It is in Windows Media Audio format, and it was 9 hours and 45 minutes long.
If you are interested in keeping your business alive and growing in the 21st Century, this thought-provoking book will help you come out of the economic Dark Ages.
Before hiring experts, look to the crowd. In today's global community, you can find out what will work and what will not by accessing niche groups who will not only tell you what they like, but help you build it as well. Collaborative effort is not just for your research team, and your team may not even be on your payroll. Enormously important projects with global scope and billions at stake are created by virtual communities of passionate enthusiasts in partnership with professionals. The Linux operating system, Wikipedia, and a host of smaller enterprises are examples of the amazing power of crowds. These crowds can now be assembled into working units on very technical projects by using the Internet, and even small companies do it.
If you already have a can-do attitude, this will take it up to another level and change your paradigm. I give this book 4 stars.