Wednesday, August 19, 2009

The Google Story, by David A. Vise

This audio book was 10 hours and 26 minutes long, produced in Windows Media format, and was narrated by Stephen Hoye.

This is the story of how two Stanford University PhD students created the word's most popular and successful search engine, Google. Sergey Brin and Larry Page met at Stanford, and started to purchase all the cheap computers they could in an attempt to download the entire internet in their quest to create better search results.

This story covers their rise from students to startups to billionaires. There are details of their misadventures as a company with the motto: "Don't be evil". They have been criticized for mining personal data to improve their delivery of advertising as well as gathering information that could be abused by over reaching government authorities. Most troubling, in my estimation, was one of the founders' musings about the day when we might have the internet available to our brains on a microchip, making all the world's knowledge accessible at will.

A must read for anyone who wants to be hip to the world's most ubiquitous company. I give it 4 stars.

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