Monday, November 30, 2009

Cheap, by Ellen Ruppell Shell

This audiobook was obtained form Overdrive Audio through the Alachua County Public Library. It was 11 hours and 33 minutes long, and was narrated by Lorna Raver.

It is very fashionable to beat up on capitalism at this time. This book makes sure that LOW prices also get their day in the stocks. The best part of this book is the history of discounting that is therein. The worst are the central planning solutions alluded to by the author.

As a self-employed person who has had his own business for almost 30 years, I found Ms. Shell's ivory tower cluelessness grating. Her bleeding heart sorrow for the plight of low wage workers could have been mitigated by the revelation that local governments have raised the barrier of entry to small business startups through zoning regulations that would have prevented New York's garment trade from ever getting off the ground. Only the rich can go into many businesses precisely because of top down planning. Save your time. One star for its overbearing politics.

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